Get Started Selling Your Company

First Things First

Whether you plan to sell now or you hope to sell it in the future, it is important to take steps now in order to ensure a successful and profitable sale. Selling your company isn’t an easy proposition but if you fail to plan and take the steps to “position” your company for sale a transaction may never take place. You might ask, “Where do I start?”

Get advice from a professional advisor, such as a Certified Business Intermediary (“CBI” – a Broker who specializes in businesses valued at $2,000,000 or less) or a Mergers and Acquisitions Master Intermediary (“M&AMI” – an Intermediary specialized in businesses valued over $2,000,000).

It is in your best interests to find a business transfer professional who has knowledge, experience, credentials, professional designations, and tenure. When interviewing business intermediaries or brokers, ask about his or her professional designations, credentials, and memberships in trade organizations. Ask if he or she is a full-time business intermediary; ask about the sizes and types of businesses the intermediary represents; ask how long the intermediary’s company has been in business, and if his or her company has an office. Using the services and advice of a competent intermediary greatly enhances the probability of successfully selling your business.

It is also wise to put together a strong “Deal Team.” You should build a team of advisors that includes the following: 1) a professional advisor (CBI or M&AMI), 2) a transaction Attorney, 3) a Tax and/or Estate Planning Attorney, 4) a transaction CPA and 5) your Financial Advisor. You should make sure that your Team of professionals has experience with business transfer transactions. Their involvement and advise concerning the legal and tax implications of selling your business can be invaluable. Bringing the team together from the start insures that everyone is on the same page and leads to success later on.

Pre-Sale Planning

Pre-sale planning helps you deal with any negative aspects that might hinder a sale, and to determine strategies to show the business in its best light. Start by assessing the Company’s financial records. Small business owners often have their books and records prepared so as to minimize their federal tax liabilities. Some business owners also operate their businesses in a way that maximizes the personal benefits they receive. However, if you want to achieve the maximum value for your business, your financial statements should be recorded in a way that illustrates the Company’s true revenue and earnings, as well as showing its growth potential.

Financial Records

At a minimum, you should have three years of financial statements and tax returns. If there are substantial differences between taxable income and book income (e.g. cash basis vs. accrual), those must be identified and explained. It is also important to identify all significant discretionary expenditures and any unusual and non-recurring expenses.

Balance Sheet

A Company’s Balance Sheet represents its financial history at a moment in time— normally the end of the Company’s fiscal quarter or year. The value of the Assets must equal the sum of the Liabilities and Equity (Owner’s Interest).

Are all assets properly reflected? Controls must be exercised over your receivables and payables. Most Buyers will not pay for receivables that are more than 90 days old, and many Buyers will often discount receivables that are more than 60 days old because of poor chances for collection.

Any notes owed to the Owner(s) should be converted to bank debt because Buyers seldom give consideration to Company debts owed to the Owner(s).
Are there assets owned by the Owner(s) that are used for the benefit of the Company and that should be owned by the Company? Are there assets owned by the Company that are not essential to the operations of the Company (personal car)? If so, those adjustments must be made.

Make sure inventory is current and accurate. Excess or unused capital assets should be sold. You should attempt to remove all personal guarantees from Company notes or leases.

Income Statements

The Income Statement reports on one of the most critical company figures—its earnings. It is used to determine revenue for a specific period and then match the corresponding expenses to that revenue. The Income Statement also referred to as a Profit & Loss Statement, presents a picture of the Company’s profitability for the entire period of time covered (month or year).

The Income Statement is designed to be read from top to bottom. It is useful because it reflects management’s decisions, estimates, and accounting choices. However, by focusing only on the bottom-line profits (losses) potential purchasers may mislead. A methodical, step-by-step review of the Income Statement is useful in judging the quality and content of the bottom-line figures.

Because no single year will accurately portray the financial health of a Company, it is necessary to compare several years of Income Statements. Such comparisons of periods help indicate specific changes in the Company’s performance and in identifying trends.

Recasting financial statements

Recasting the Income Statement is one of the most important exercises that can be performed because, if performed correctly, it provides a more realistic picture of the Company’s true earnings and/or earnings potential. A recast Balance Sheet is often used to reflect the real value of the Company’s assets.

Selling price

Has a realistic expectation of a fair sale price for the company been established? If so, how was that expectation determined?

Tax planning

Careful consideration and planning must be given to potential tax issues depending upon the size and complexity of the transaction and how it is structured. The Owner(s) may realize capital gains and ordinary income tax liabilities upon selling the Company. The Company’s current CPA may or may not be well-versed in such matters. Therefore, it is in the Owner(s) best interests to meet with the Deal Team CPA/Tax Advisor early in the pre- sale planning process.

Legal considerations

Law suites can have a major impact on any Company. In addition to the monetary drain of legal costs, there are “hidden” costs due to these legal distractions. Besides describing any such legal proceedings and potential liabilities, the Owner(s) should provide an opinion regarding the validity of the claims, the expected outcome(s), and the potential impact on the Company. Notes to the financial statements should disclose any legal proceedings that may affect the Company.

There are other legal considerations to keep in mind. If the business is owned by a corporation or other legal entity, then there may be legal formalities, contingent liabilities, and unresolved tax problems or audits to deal with. Compliance with all local, state and federal agency laws, rules or policies is a must because the Owner(s) will be asked to represent and warrant that the Company is in compliance. Also, it must be determines if regulatory approval is required for the sale of the Company.


All products and services provided by the Company and the specific markets it serves should be clearly identified. It is important to define the strategic advantages enjoyed by the Company in its respective niche. If possible, additional consideration should be given to comparative gross profit margins for each product and service.

Records should be formalized and should clearly document all transactions so that a Buyer or Manager can take over with minimal training. Eliminate inconsistent business practices. If the Company has similar vendors or customers who are receiving different payment terms, or if the Company has given favorable terms to friends and relatives, then the Company must establish unilateral rules. The Buyer should not have to face the customer who expects special treatment or to be forced to cancel a longstanding verbal agreement with the Company’s oldest customer. If handshake agreements cannot be canceled, document the arrangement so the Buyer is not surprised.

Examine all supplier and customer contracts. Make sure terms and conditions will not expire or require renegotiation just as the Buyer assumes control. Terminate contracts that might cause trouble for the Buyer, and/or those that drain the Company financially or serve no purpose.

Examine records and codify Company policies and procedures that exist as unwritten rules. Create a procedure manual that documents exactly how to best run the business, and be sure to include any unspoken and/or undocumented techniques.
Equipment leases also require scrutiny. Analyze each lease from a Buyer’s perspective. Don’t encumber the Buyer with leases that include high interest rates or leases that have already earned tax advantages. Such leases will diminish the value of the Company. Be prepared to use the proceeds from the sale of the Company to pay off existing leases.

You must also fully evaluate and record Company assets including, but not limited to FF&E (furniture, fixtures, & equipment), inventory, and employees. Potential Buyers will want to see the records and assess your tracking system. If the Company has not invested in computer upgrades designed to manage and control the flow of inventory, this should be done during the pre-sale planning process.

During the pre-sale planning process, keep inventory at minimum levels to demonstrate company efficiency and to maximize profits. If advisors suggest a complete sell-off of inventory, do it.

If the Company does not have a website, the Owner(s) need to evaluate that decision. Although many small companies have not yet made the switch to e-commerce, companies that are already doing business online will bring a higher price.

Management Structure

Key employees may be crucial to the Buyer’s success, and the loss of key employees during a sale can kill a deal. It is important to determine which employees are prepared to stay with the Company during and after the transition. The Company should have an Organization Chart which defines the titles, duties and responsibilities of each manager. The Company should also have a management profile available that gives a brief resume of each manager that includes salary history and longevity with the Company.

It is also important that the employees hear about the pending sale of the Company from the current Owner(s), and not from a third party, at the correct time in order for the Buyer to retain as many employees as possible and to ensure a smooth transition.

Other questions to consider are (1) does the Company have secondary management in place that can run the company for an absentee owner or perhaps as a division of another company, (2) does the Company have excessive management or supervisory personnel, (3) does the Company have excessive bonus programs that negatively affect the profitability of the Company, and (4) does the Company have employment agreements or contracts?

Growth Opportunities

While certain Buyers purchase businesses at prices predicated on analyses of current and historical financial statements, Buyers are also concerned about the ability to grow the Company at a rate that exceeds the norm for similar opportunities. It is important define growth opportunities in terms of product extensions to current lines, existing products to new markets, better market penetration, wider geographical distribution, etc.


Are the Company’s existing facilities adequate for future growth? Is the real estate owned by the Company or is it owned personally be the business Owner(s)? If leased, is the lease at favorable or market rates? Are there options to renew the lease? Make sure the lease does not expire or require renegotiation during, or immediately after the selling process.
Is the building in good repair? Is it clean and organized? Is the facility in compliance with regulatory requirements? If the Company’s current location does not provide any competitive advantages or will discourage Buyers, consider moving the location before you place the business for sale.

Deal Structure

As the size and/or complexity of a transaction increases, the need for creative and innovative structuring alternatives also increases. Structuring often requires balancing the Buyer’s interest with those of co-investors, sellers, managers and lenders. Multitudes of formats are available for structuring business transactions, such as direct taxable stock acquisitions and taxable asset acquisitions, or more advanced strategies such as forward triangular mergers, reverse triangular mergers and IRC 338(h)(10) deemed asset acquisition elections. Choosing the right structure for your Company’s transaction will be a focus of our Deal Team.

Buyers need to analyze their operating environment and select an operating structure that will minimize their legal risks, minimize their taxes, and allow for future expansion yet be flexible for managing current operations. Sellers need to contractually secure their ability to be paid, to minimize the amount of tax to be received by the government and to plan for how to invest the sale proceeds.

The individual desires and needs of a Buyer and Seller must be addressed and managed. The Buyer and Seller have to find common ground upon which to agree regarding the terms and conditions of a Buy/Sell Contract. Having an experienced Deal Team to help chart this course is extremely important.

There can be hundreds of items to take into consideration when positioning your company for sale, but the effort and expense are well worth the reward. Remember, it’s not what you get but what you keep that counts!